From Build to Broadcast: Seeing the Breakaway Wall in Action

Breakaway walls are all about impact. In a previous post, I shared some behind-the-scenes photos from a commercial build, highlighting the careful planning, prototypes, and foam tricks that made the wall break cleanly and safely.

Now, I’m excited to share the finished product! The commercial, now live on local ABC, features the wall in its full dramatic glory, paired with the final edits that bring the entire scene to life. Working in partnership with the Detroit Lions, Michigan Lottery, and SMZ Advertising, it’s been amazing to see how all the pieces came together.

It’s not every day I get to watch the final edit of a project I helped build, so it’s been rewarding to hear the responses from people and know I was part of it. Gooo Lions!!

Check out the commercial below!