This or That

Serif or sans-serif? One isn't better than the other—just better suited to different needs. Serif fonts convey tradition and trust, while sans-serifs are modern and clean. Each has its place depending on tone, format, and audience. Sometimes, combining both is the right move. It's all about what works, when, and why.

Compare two modernist sans-serif fonts—Futura and Montserrat—in this design-focused feature exploring their history, visual style, and best