Film & Commercials

Designing Sex Radical meant finding creative ways to make something out of nothing — transforming a single set into three distinct spaces through inventive, low-budget design.

Building a multi-room set on a tight budget doesn’t have to be impossible. From reusing walls and adjusting lighting, to sourcing public domain images and thrifted props, here are my top strategies for creating a full, dynamic set without spending a fortune.

From behind-the-scenes prototypes to the final broadcast, see the breakaway wall I helped build come to life in this commercial with the Detroit Lions and Michigan Lottery.

I recently helped create a breakaway wall for a commercial shoot—designed to break safely and dramatically on cue. While I don’t have footage of the final break, this post gives a behind-the-scenes look at the process, from foam-core prototypes and precision seams to building in the rain.

Discover how Fuller’s Earth—a versatile, safe, and easy-to-use clay material—brings dusty, aged, and atmospheric effects to film sets. From makeup to pyrotechnics, learn why it’s a go-to tool for production designers and how to use it safely.

Tools of the Trade: How the Cricut helped me recreate 1999 Women’s World Cup jerseys for NFL Films on a tight deadline — and why it’s now a go-to tool for design projects.

Sharpie + box cutter: two simple tools I never go to set without. Affordable, reliable, endlessly useful on any creative job.

Recently, I had the chance to work with my long-time collaborator, Mike Oak , on a commercial stage shoot. Our task was to build large...