Branding

Serif or sans-serif? One isn't better than the other—just better suited to different needs. Serif fonts convey tradition and trust, while sans-serifs are modern and clean. Each has its place depending on tone, format, and audience. Sometimes, combining both is the right move. It's all about what works, when, and why.

Website and logo design for demolition company GLCS, built using Wix. This project focused on professional branding for contractors, job recruitment, and creating a strong online presence for a demolition services business. A bold logo, bright color scheme, and mobile-friendly website set GLCS apart in the construction and demolition industry.

Navigating legacy WordPress websites can be challenging for nonprofits and small businesses. Building on existing foundations, updating outdated features, and adding user-friendly design elements helps improve site performance and visitor engagement—all while maintaining full site ownership and control.

Logo design is more than making something look good—it’s about creating a mark that captures the heart of a business and resonates with the right people. In this post, I walk through the five core steps I take when designing a logo, from digging into a brand’s identity to ensuring the final result is simple, memorable, and timeless. These are the practices that shape every design I create, no matter the client or industry.

Compare two modernist sans-serif fonts—Futura and Montserrat—in this design-focused feature exploring their history, visual style, and best

New A-frame signs for Woodward Outreach are helping connect more people with meals & resources in Ferndale.

Check out the logo design process for M.I. Construction & Consulting, emphasizing bold simplicity and the company's problem-solving expertis

Woodward Outreach is a community-driven initiative based at First United Methodist Church, dedicated to providing meals, pantry access,...