Learn how "Schmere" was used in the RealTruck commercial for realistic aging and dust effects, plus a pro recommendation for Roger George Special Effects.

From behind-the-scenes prototypes to the final broadcast, see the breakaway wall I helped build come to life in this commercial with the Detroit Lions and Michigan Lottery.

I recently helped create a breakaway wall for a commercial shoot—designed to break safely and dramatically on cue. While I don’t have footage of the final break, this post gives a behind-the-scenes look at the process, from foam-core prototypes and precision seams to building in the rain.