Laura K-P

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Creative Director & Designer

Profile

Join date: Feb 15, 2025

About

I’m Laura King-Pazuchowski, a designer, art director, and creative partner dedicated to strategic and visual storytelling. With over a decade of experience in graphic design, branding, creative direction, and live events, I specialize in solving complex challenges with innovative, adaptable solutions. Rooted in Detroit’s spirit of resilience and creativity, I believe design should be both intentional and impactful. Whether shaping a brand, crafting an experience, or developing public art, my goal is to create work that stands out, connects, and makes a meaningful contribution to the community. Through my blog, I share insights, behind-the-scenes looks at my process, and inspiration drawn from my work in the design world and creative storytelling.

Posts (15)

May 16, 2025 ∙ 2 min

Tools of the Trade: Fuller's Earth

Discover how Fuller’s Earth—a versatile, safe, and easy-to-use clay material—brings dusty, aged, and atmospheric effects to film sets. From makeup to pyrotechnics, learn why it’s a go-to tool for production designers and how to use it safely.

May 9, 2025 ∙ 3 min

Tools of the Trade: Leuchtturm 1917 Dotted Notebooks

The Leuchtturm 1917 notebook is an essential tool for staying organized and inspired. With numbered pages, a built-in table of contents, and a flexible dotted layout, it allows for easy navigation across multiple projects, whether you're jotting down ideas, sketching, or brainstorming. Its durable cover and two bookmarks make it perfect for on-the-go creatives. Handwritten notes help strengthen the connection to ideas, making this notebook a trusted companion for every part of the creative proce

May 8, 2025 ∙ 3 min

5 Key Approaches to Logo Design

Logo design is more than making something look good—it’s about creating a mark that captures the heart of a business and resonates with the right people. In this post, I walk through the five core steps I take when designing a logo, from digging into a brand’s identity to ensuring the final result is simple, memorable, and timeless. These are the practices that shape every design I create, no matter the client or industry.