Think your brand colors work everywhere? In this case study for Thrive Pilates & Fitness, I break down how I expanded a high-impact palette into a "Soft Palette" to improve readability, user flow, and on-site engagement.

Logo design is more than making something look good—it’s about creating a mark that captures the heart of a business and resonates with the right people. In this post, I walk through the five core steps I take when designing a logo, from digging into a brand’s identity to ensuring the final result is simple, memorable, and timeless. These are the practices that shape every design I create, no matter the client or industry.