Logo design is more than making something look good—it’s about creating a mark that captures the heart of a business and resonates with the right people. In this post, I walk through the five core steps I take when designing a logo, from digging into a brand’s identity to ensuring the final result is simple, memorable, and timeless. These are the practices that shape every design I create, no matter the client or industry.

Struggling with starting your next creative project or business idea? Andy Warhol's advice on getting it done and letting others decide can help you push through self-doubt. Discover how this mindset can apply to your work and business goals.

Learn how tracing can save time in projects like stop-motion animation and help you hone your drawing skills by copying masters or your own