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Work Samples for Jono

Logo Design: Woodward Outreach

For this non-profit logo design, I built on key elements already in place—an upward-winding road and a heart—symbols that represent both the program's focus on upward mobility and the compassion that drives their work. To complement these themes, I selected the Nunito font for its rounded, approachable shape, reflecting the warm, welcoming spirit of the organization.

Logo Design: Michigan Construction & Consulting

A practical logo designed for strong brand presence and real-world application, particularly for embroidery on uniforms. The bold, geometric design ensures clarity and recognition, balancing client needs with the technical demands of workwear and digital platforms.

Print and Layout: Campfire Fabrication

While working with Campfire Fabrication, I created a full suite of marketing materials designed to reflect both the business owner’s vision and the practical needs of a broader audience. My role involved balancing brand identity with clear communication — refining their offerings into focused, digestible materials through thoughtful design, copywriting, and layout.

Specialty Project: Shiffman Neon Sign

This custom neon sign was created for a private home installation, balancing aesthetics with safety requirements. The process involved extensive collaboration with neon craftsmen, welders, painters, and installers. After refining digital mockups, I created precise tech drawings to guide each phase of production. The final result showcases the seamless blend of minimalist design and functionality in a large-scale, installation.

Laura King-Pazuchowski

Creative Direction & Design that Shines

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